Presented by Minnesota Manufacturing Executives (MME)

Executive Outplacement Sponsor

Marni Hockenberg
Hockenberg Search

“Whatever you call them – and no matter how necessary they are – layoffs are painful.”
– Marni Hockenberg

Three Zoom Interview Tips for Manufacturing Employers

Zoom and other online video conferencing apps are the way that many employers are conducting job interviews today. While virtual meetings are nothing new, here are three tips to help you create a welcoming hiring experience for YOUR candidates. These tips are based upon my experience in coaching job seekers on how to conduct a successful virtual interview:

  1. Make sure that you ‘admit’ your candidate to the meeting room only when you and your team are ready to launch the interview. Many hiring managers will conduct a ‘pre-interview’ conversation in the Zoom meeting room prior to the actual interview. I have heard instances where the hiring team does not realize that their candidate is ALREADY in the room and can hear their entire conversation. Depending on what was discussed, that can make for a very awkward start of an interview!  On the flip side, be sure your candidate has logged out of the meeting before you conduct your post-interview discussion.
  2. Eliminate all anticipated auditory and visual distractions from each interviewer’s Zoom room. Distractions can be as simple as turning off all pinging notifications from electronic devices, such as from emails. Or they can be as disruptive as people and animals coming and going from the room. I heard of an instance where the husband of an interviewer walked through the room wearing only his underwear. OOPS! There are advantages to working from home, but you do need to alert everyone in the house that you are conducting an interview.
  3. Not all manufacturing workers are experienced in navigating Zoom and other online meeting applications. Your hiring team should create a tip sheet on how to install the app, how to log on and navigate the controls. Send this tip sheet in advance to all your candidates. This will create a welcoming signal that you care about their success in the interview. Some candidates may need extra time and patience at the beginning of the interview to become familiar with some of the technical features and to take care of any issues that may arise. Taking this time will help the candidate conduct a better interview and enhance your employment brand so that your manufacturing company can hire your candidate of choice.

Working with your hiring team prior to interviews will ensure a smooth candidate interview experience and create a win/win experience for all parties.

Learn more about how her AFFORDABLE FAST TRACK TO JOB SEARCH SUCCESS PROGRAM can help your company!

Contact Marni Hockenberg, 612-720-7448


If you are considering working with an expert in job search, consider this testimonial from Mike Sherman, a client of Marni Hockenberg.

Upon his departure after 12 years at a local manufacturing company, Mike’s employer made the right decision to provide him with Outplacement services. After doing his research on local Outplacement firms, Mike selected to work with Hockenberg Search. Marni and Mike worked together in areas of Personal Branding, Networking, Interviewing and Offer Negotiation. Mike leaned the value of launching a strategic job search campaign by following Marni’s tried and true process. It worked and Mike landed a great role as Global Application Engineering Manager at 3M.

Mike Sherman’s testimonial on the value of Hockenberg Search:

“Having recently celebrated my 1 year anniversary in my new role at 3M Company, I took some time to reflect on the path and the people who helped me get here. Marni Hockenberg is one who has definitely paved the way to my success. I hired Marni due to referrals (hers was the first name mentioned several times) and her notion of "the Process". The Process referred to the prep, planning, self understanding, interview skill development, books/required readings, connections and 60 second commercial. I embraced the discipline built into the Process and trusted Marni and her team to help me help myself. It took patience, but I eventually "launched" into the market, armed and ready with a loaded toolbelt . Marni doesn't just let you fall off either. She requested regular follow up, and always had her hands on the pulse of my search activity. It was a great check and balance. The Process kept me honest, while I honed my skills and focused on my dream job. Did I mention I found it? I recommend any executive in career transition or anyone tactically seeking their next big thing to first meet with Marni. Consider letting the Process work for you. It will drive a much higher likelihood of success.”


This is more than a job transition.
This is a career transformation.; 952-500-9542